Work

LG Chem —

The Shape of Innovation
LG Chem

Project Summary

D.FY Portfolio LG Chem Key Visual

Launch Date

December
2019

Categories

  • Digital Content
  • Film & Video
  • Copywriting

Tages

  • Caaaaa

Project Number

34N.

To raise awareness of LG Chem’s automotive battery products and establish a strong innovative image for the brand as a leader in lithium-ion pouch battery innovation, we created an eye-catching brand video that showcases the importance of battery power in our everyday lives.

In the video, viewers are shown repeating rectangle-shaped visual motifs relating to power and the products LG creates. This not only establishes a strong association with the shape of LG's automotive battery but also figuratively expresses how LG's battery products shape both our present and future — the shape of innovation.

To make the automobile battery products straightforward for the average consumer, we developed a story that focused on a key aspect of the product that is innovative but also relevant to consumers — its shape. LG Chem's slim rectangular lithium ion battery design is unique, so we focused on highlighting how that innovative shape plays into the lives of everyday consumers.

Defy Portfolio LG Chemical Video Still Cut
Defy Portfolio LG Chemical Video Still Cut
Defy Portfolio LG Chemical Video Still Cut
Defy Portfolio LG Chemical Video Still Cut
Defy Portfolio LG Chemical Video Still Cut
Defy Portfolio LG Chemical Video Still Cut
Defy Portfolio LG Chemical Video Still Cut
Defy Portfolio LG Chemical Video Still Cut

Credits.

The Shape of Innovation LG Chem

D.FY

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Roh Hyeryeon - Project Manager

Lily Niu - Art Director

Dana Melanz - Copywriter

Apollo - Production

D.FY Portfolio LG Chem Video Clip