The Shape of Innovation
- Digital Content
- Film & Video
To raise awareness of LG Chem’s automotive battery products and establish a strong innovative image for the brand as a leader in lithium-ion pouch battery innovation, we created an eye-catching brand video that showcases the importance of battery power in our everyday lives.
In the video, viewers are shown repeating rectangle-shaped visual motifs relating to power and the products LG creates. This not only establishes a strong association with the shape of LG's automotive battery but also figuratively expresses how LG's battery products shape both our present and future — the shape of innovation.
To make the automobile battery products straightforward for the average consumer, we developed a story that focused on a key aspect of the product that is innovative but also relevant to consumers — its shape. LG Chem's slim rectangular lithium ion battery design is unique, so we focused on highlighting how that innovative shape plays into the lives of everyday consumers.
The Shape of Innovation LG Chem
Roh Hyeryeon - Project Manager
Lily Niu - Art Director
Dana Melanz - Copywriter
Apollo - Production